Our story
Bike Travel grew out of sixteen years of working closely with the Philly Bike Expo audience — the most engaged cycling community in the Mid-Atlantic. Bina has worked with PBE attendees and exhibitors for sixteen years, Paul for ten. Year after year, we watched this audience mature: older, more affluent, more interested in travel, more experienced on the bike. The data kept pointing in one direction.
Over the past four years we formalised that observation into a proper research programme — culminating in a bicycle tourism survey of 249 experienced cycling travellers that is the first of its kind focused on this specific audience. The findings are clear: the demand for cycle tourism is real, it's growing, and it's concentrated in a demographic that destinations are not yet reaching effectively.
Bike Travel exists to bridge that gap — connecting destinations, communities, and grant partners with an audience that is ready to ride.